Decline in Global Alcohol Consumption Accelerating

In the article below you’ll see that the rate of decline in global alcohol consumption is accelerating. That’s because the great, epochal positive changes that are underway on every level of our reality are increasing in both speed and magnitude.

It shrank by 1.3 in 2016, “compared with an average rate of 0.3% in the previous five years.” That’s ambiguously written…did it shrink .3% a year, each year? Or did it shrink .3% over five years? Despite that smoke-blowing, you can see that the drop in consumption has iincreased epochally. Going from .3 to 1.3 is a three hundred thirty three percent increase. The rate of the drop Increased 333% The rate of the decrease more than tripled.

There’s proof in the article of a wholly-controlled-and-coopted Establishment trying to obfuscate the, well, staggering trend, italics mine:

“The IWSR noted that this decline was accelerating at a “faster rate than has been previously reported by other data companies”, including Euromonitor, which last month said the rate of decline had actually slowed to -0.2%, from -0.8% the previous year.”

The first rule of politics is “deny, deny, deny”, which is why the experts bravely predict everything will change, move the other direction:

Despite overall decline of global alcohol consumption, the IWSR predicts that this trend will reverse in the next five years, forecasting consumption to rise by 0.8% until 2021.This will largely be driven by whisky, which the IWSR predicts will grow in volume to 650m litres by 2021. Global consumption of mixed drinks is expected to increase by more than 400m litres over the next five years, while sparkling wine is likely to add more than 220m litres. The IWSR also expects beer to show strong growth in many Asian and sub-Saharan Africa markets over the next five years.

Did you notice they didn’t give any drivers, any reasons as to why that will occur? Yeah, rise in whisky sales, why? What’s changed, what’s going to change? Crickets chirping.

That’s called “talking out one’s ass.” They do the same thing when cool weather rolls in for weeks at a time, “heat wave approaching“. That sort of thing.

It really is game-over for these people.

 

 

June 1, 2017 – DECLINE IN GLOBAL ALCOHOL CONSUMPTION ACCELERATING

The rate of decline in global alcohol consumption is accelerating, according to the IWSR, with the global market for alcoholic drinks shrinking by 1.3% in 2016, compared with an average rate of 0.3% in the previous five years.

The overal global drinks market shrunk by 1.3% in 2016, according to the IWSR.

The IWSR noted that this decline was accelerating at a “faster rate than has been previously reported by other data companies”, including Euromonitor, which last month said the rate of decline had actually slowed to -0.2%, from -0.8% the previous year.

By category, consumption of still wine dropped by 0.5% in 2016, according to the IWST, while the sparkling wine market grew 1.8%, driven by Prosecco.

Cider declined by -1.5% after years of solid growth, with this reversal blamed on declines in consumption in the South African and particulalry the US, where volumes dropped by 15.2% in 2016 after years of double-digit growth, dragging down the category as a whole.

Beer saw the biggest decline, with consumption dropping by 1.8% in 2016, compared with a five-year rate of -0.6%.

“The global trend is a reflection of developments in three of beer’s largest markets: China, Brazil and Russia, which all saw steeper declines than in previous years, declining at -4.2%, -5.3% and -7.8% respectively in 2016,” it said.

The global consumption of spirits painted a much more positive picture, achieving a slight growth of 0.3%. However vodka was blamed for “dragging down” the overall performance of spirits performance, declining by 4.3% last year. The decline in vodka was counteracted by healthy volume growth within the gin (+3.7%), Tequila (+5.2%) and whisky (+1.7%) categories.

“The negative trend in vodka is largely due to steep volume losses in Russia (-9.3%), which nevertheless remains vodka’s largest market by far,” the report explained. “Key growth markets for total spirits last year were China, the US and Mexico.”

Despite overall decline of global alcohol consumption, the IWSR predicts that this trend will reverse in the next five years, forecasting consumption to rise by 0.8% until 2021.

This will largely be driven by whisky, which the IWSR predicts will grow in volume to 650m litres by 2021. Global consumption of mixed drinks is expected to increase by more than 400m litres over the next five years, while sparkling wine is likely to add more than 220m litres. The IWSR also expects beer to show strong growth in many Asian and sub-Saharan Africa markets over the next five years.

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